How to improve the outreach of blog post?
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Every blog post that goes in internet has many points that make them great for any reader. The improving the ranking of the pages (blogs) on the google search is often a technical task involving many factors.
Some of the key points that can often enhance your post outreach includes:
- Blog post topic: Every great blog post begins with a topic that reader is searching for. It depends hugely on what people want to know, rather than what you want to write. There are multiple ways to find the trendy topic. You can go to course websites like Coursera, Udemy and see their best selling courses in particular category. Or you can check out e-commerce websites for best selling books in particular topic and check their index for the right topic.
- Catchy Headline: The next step is to find a catchy headline that gains the readers attentions and compel them to click on yours page link. As per the statistics long headlines of around 15-17 words often generate great CTR (Click Through Rate). Adding brackets {} & [] can also enhance the CTR.
- Striking intro: Whenever a reader clicks through any post, it is at the intro paragraph that he decides whether he will read the post or not. Ideally, it acts as a hook for the reader. You can either impose a intriguing question or through some appealing data, followed by proof, to gain the readers attention.
- Incredible post: An ideal post keeps the user engaged throughout the post. Structured post with proper sub-headings, font size of 16-20 and lots of visuals psychologically keeps the user engaged in the post. Overall word count of the post 1000-2000 produces good outreach.
- Rewarding Conclusions: Every great experience ends with a great ending. The blog post should conclude in a way that give reader the satisfaction of reading the post. The conclusions ideally contains a transition phrase to bring the readers to the ending. And then redirect them to any questions to be answered or any post to be read.
Apart from the above aspect of a good blog posts, the role of SEO can’t be denied. A brief on the SEO optimized blog post can be found in (How to write SEO-focused blog post?).
Additional points regarding SEO for a post:
- Keywords: The keyword for the post should have high search volumes. And it should atleast be present in the main heading and the sub-headings should contains the related keywords. Variation in keywords can significantly affect the outreach of your blog. Use the tools like Keywordintent to check for the search volumes of particular keywords.
- Internal links and short urls: Statistically the short urls are generally ranked higher. Similarly, the internal links also adds to the SEO ranking.
Lastly, devoting almost 50% of your time in promoting your article through newsletters, social media pages can greatly enhance the outreach of your article.